The "art" of the THANK YOU NOTE

In today's age, where it seems like it is all about hard core marketing, sometimes what is forgotten is that marketing is ultimately about building authentic relationships.
A simple thank you card can so easily begin or solidify a relationship... IF one writes and formats the note's message correctly.

Here are some simple tips that I follow...

1. Write from the heart... don't try to sell ANYTHING
2. Make it personal... refer to something ONLY you and that person know and share
3. Write something that you think will make the person smile or chuckle
4. The card is to THANK and ONLY SINCERLY thank... it is not a camouflaged sales pitch
5. Hand write it
6. Just sign your name... no need to tuck you business card in it. If you were sincere, the person will remember you for a lot longer than the period of time it takes them to throw your card away.
7. Use a real stamp (I also recommend commemorative stamps) not a postal meter mark
8. Hand write the envelope out too, don't put your name on the envelope just a return address. It adds a bit of mystery and intrigue.
9. Expect NOTHING in return. If you can be generous without having any ulterior motives... then you really are being thankful.
   

Craig