Home Staging is Sweat Equity ON STEROIDS!

Agents, with the spring real estate selling season just around the corner I think now is the time to FLEX YOUR MINDS to make a strategic point about pricing point! While real estate staging will not raise the appraised value of a property, STAGING A HOME CAN STILL CAN BE A VERY PROFITABLE ENDEAVOR for the home seller!

Consider this... As every real estate professional knows, a property that goes up for sale on in the market has a possible low/high listing price range. This low/high price is primarily based on features, condition and finishes and of course location.

But did you know that if staging is done properly, and timed right, the asking price can be raised toward the high side of the listing price range? This raise in price can be considerably higher in some cases!

So, if one regards staging as "sweat equity on steroids!" and if you are able to convey that fact and your sellers stage BEFORE they list (in fact the "sweat equity on steroids!" analogy is a good way to explain to sellers what staging is) then staging can bring HUGE returns to them... and a faster sale to you.

Here at Real Estaging our best "sweat equity on steroids" success story was for a young couple who last spring ended up raising the LIST price of their house for $20,000.00 MORE from what the realtor originally was going to list it for, had we not done to work of staging!

YES, it is possible to stage a house after it has been for sale in the market for awhile... but proper timing does matter. If everyone (seller, agent and stager) wins bigger and better from by staging that occurs prior to listing the property... then why not stage from the start?

The listing agent and seller both need to understand that staging BEFORE a house before it goes to market is key to tapping into the financial rewards possible from staging. That is why Real Estaging coined a simple phrase... "stage it, list it, show it, sell it." It is THAT ORDER that ultimately works the BEST!

So realtors its time to FLEX YOUR MINDS and bring this strong and profitable venture to your sellers.

Stage it forward...
Craig (Me)