Above are Before and After pictures of the livingroom of property we just completed Monday.
Which version of the same room do you think more people will relate to as "their new home"? This happens to be a property on the markete in an ultra HOT gentrifying area on Chicago's north side.
The room on the left has a unique style that will only appeal to a smaller niche population (OK I am really trying to be PC when I pick adjectives to discribe this space), while the room on the right looks put together and appealing with nothing screaming to be noticed.
MORE IMPORTANLY.... a feature of the home, it's beautiful woodwork, can now be seen and appreciated. Also, the living room area rug we used has all the same colors in it that are found in the entry area's slate flooring, thus creating "flow" right from the front door and on into the home.
What professional stagers do is create a more universally accepted look and appeal. Having a prop library allows a stager the flexbility and depth they need to complete a look with out being fussy or over designed.
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