Kamis, 02 November 2006

WOW does this stager have "IT" or what?

Recently I stumbled upon Jessica Hughes of Ambiance Staging a new stager that I believe has “it”... in every sense of word. I believe she has a GREAT start, a GREAT attitude, GREAT talent, GREAT acumen and most importantly… tenacity.

A little while back I shared a “secret” on how to easily evaluate a stager. In that blog I said… “USE YOUR EYES and see the good AR stagers and use them as a litmus test to which you compare the stager you are considering in your market. Go to their websites... look at their galleries/portfolios. You WILL SEE fantastic work... and just plan garbage. LOOK at the website...is it attractive? Folks, stagers are in the MERCHANDISING BUSINESS, they SHOULD be able to merchandise themselves.”

Well I did this at Jessica’s web site: Ambiance Staging …and I was BLOWN away.

Her website is NOT and needs not to be the most, slick, fancy, hip, chic etc… But, like a good staging, her website (which she designed herself) is clean, stylish, un-cluttered, easy to understand, maneuver through and best of all it was inexpensive. For a self designed beginner it is one of the best I have ever seen!

While she doesn’t have hundreds of pictures in her portfolio… she has enough to give you a sense of her abilities.

The little link tab that says (About Us) is a subtle example of “faking it till you make it”. It makes her sound bigger than an “About Me” tab would. And it is the truth… when one is starting up a new business a partner/spouse IS part of the team in one way or another.

On top of being creative she is smart and witty. I encourage you to read 2 of her posts on Active Rain. The cleverly relate and feed of each other. The first one entitled 6 ½ Reasons to Stage is informative… the second one entitled 6 ½ Reasons NOT to Stage is hilarious.

Jessica is an AWESOME addition to the staging industry. In my opinion she is "IT".


PS: Jessica received her training to be a stager at HSR (Home Staging Resource). HSR is owned and operated by Audra Slinkey. Audra's voice can often be heard here Among the Rain Drops... as she is also a member of Active Rain.

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