Home Stager's Websites are the Display Windows of their Skill & Talent

I believe that the home staging industry is in the business creating amazing first impressions; therefore, I often search the Net for websites of home stagers to check out what kind of first impression they ARE or ARE NOT creating for the consuming public.

I first started doing this 3 1/2 years ago when I was opening my own staging business and researching the staging industry. At that time, two home staging company's websites caught my attention and left me with an amazing and favorable first impression. Those two staging companies were: Nest Home Design in San Francisco and Dekora in Vancouver BC. (They still are shining examples of professionalism.)

A little while back, I happened to stumble upon and then was blown away by the website of Turton Interiors. Then, just yesterday, I found yet another great website… Bella Casa Staging. It happens, by coincidence, that both of these stagers received their initial foundation training from the same training resource (stagedhomes.com), however each has gone on to find their own unique way to express their creativity, staging styles, and business acumen within their individual websites. It is also important that I note that both of these stagers have chosen to further differentiate themselves within their respective markets by NOT having a web presence provided exclusively through the company that provided their initial foundation training.

In my opinion these 4 staging company websites embody the essence of GOOD home staging. Just like a well staged home, these sites are fresh, clean, uncluttered and easy to maneuver in and around. All are stylish and creative, simple... not flashy. They are well thought out, and beautifully display both creative skill and talent. When a consumer visits these sites they can SEE that these professional stagers know what they are doing.

Now, as more stagers graduate from the multitude of staging training companies and enter the home staging industry and as home staging continues to gain in popularity... it only makes sense that more and more of the consuming public will first "shop" the internet and use a stager’s website to "pre-screen" them. It is only natural that prospective clients be attracted to stager’s sites that are beautiful, simple to navigate and demonstrate an understanding of scale, proportion, color, and balance.

As a professional stager, “who you are” and “what you can do” must be displayed on your site. With the accessibility and ease of digital photography, Before & After Galleries/Portfolios are essential to a home stager in there website. By investing no more than $500 in a decent digital camera and then taking the time to READ the operation manual and learn how it works will pay off.

If you are serious about growing your business and differentiating yourself from other home stagers, I suggest you invest in and create your own website that is a beautiful "Display Window" of your talent. To help, I list and link (in the right hand column) many of the best sites that I have stumbled upon, so that those of you who are committed to improving and growing your own staging business can easily access examples of some of the best DISPLAY WINDOWS with the Home Staging industry.

Stage It Forward...
Me