The Bucktown area of Chicago has risen up to be a renaissance neighborhood. A little over 10 years ago this area wasn't very much to look at. But because of its close proximity to downtown, builders came in tore down and rehabbed much of the old and built new. NOW Bucktown area is one of Chicago's vibrant and trendiest neighborhoods.
Because builders saw such possibility and opportunity... more came and built (and are still building actually). Eventually the levels of inventory rose,,, and continues to rise today. Unfortunately, that creates a challenge for home sellers in the neighborhood. How does a seller, who bought new homes a few years back, differentiate their home from all the rest that are for sale?THIS is where this staging story happens to start.
At the beginning of this year, one of Chicago's "coolest' and most progressive real estate companies, @Properties (even their name is cool), started a advertising campaign geared around HOME STAGING. They sent out email “blasts” and glossy postcards teaching consumers about the value of Home Staging and how their agents are in step with it.
At about this time, PJ Duffy, a Realtor with @Properties, who back in August 2006 had first listed a great contemporary town-home in Bucktown was faced with a new dilemma. The owners of an unsold listing of his now HAD to move on with their lives and were moving out... and they were going to be taking their furnishings with them. So now while it was a great property... he knew there were MANY other properties as interesting in the Bucktown area and NOW this listing was going to be vacant. PJ saw this as an opportunity to jumpstart a stalled listing.
So PJ contacted Jeannie, one of our three sales Services Specialist here at Real Estaging. Jeannie (who also has a knack for staging) along with Kirstin and Norma, staged the vacant property. Kirstin, who happens to be an artist, even contributed an original painting she painted that would work with the contemporary nature of the property and the staging style we were creating. (That painting hangs in the Dining Room… see pixes below.)
After our team finished the staging, PJ started showing the NEWLY staged and transformed property. AND WHAT DO YOU KNOW? THIS BUCKTOWN TOWN-HOUSE SOLD... IN JUST 2 DAYS! WOW... now that IS fast.
This is definitely another happy ending for ALL... buyer, seller, both realtors and stager.
So on behalf of all of us at Real Estaging I would like to personally acknowledge and thank @Properties and PJ Duffy for taking a strong committed stand for Home Staging. They saw early on that staging SELLS homes... and it is for reasons like this that @Properties has risen up to be one of the best Real Estate Agencies in the Chicago Market.
POST SCRIPT: This is the 3rd blog in a series. The other 3 blogs can reached by clicking on the links below.
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